Search engine optimization ultimately comes down to one thing: keywords. Whether it’s adding them to your page titles, or generating more content for your website or blog, having the right words and phrases – the ones that people are searching for most on Google, Yahoo, and Bing – is what makes the process go.
And so, it only makes sense that, when looking to maximize your search engine position, you should do whatever you can to work in as many keywords and phrases on your business website as possible… or does it?
On the surface, more is definitely better. But a deeper look at the art and science of search engine optimization will show that it isn’t just about quantity, but quality. In other words, obsessing about keywords isn’t likely to get you the result you’re hoping for. There are really two good reasons why:
Having too many keywords actually works against you. Referred to within the SEO community as “keyword stuffing,” endlessly cramming different words and phrases onto your page tips off search engine spiders that you’re trying to game the system. And so, rather than increasing your SEO visibility, you actually end up hurting your site’s position – or even getting it banned altogether.
Sloppy writing is bad for conversions. Assuming that you’re hoping your SEO plan will actually lead to more sales or inquiries, then your site needs to be as persuasive as it is keyword-rich. Taking the time to craft headlines in paragraphs that make sense, while incorporating keywords, is preferable to finding unnatural ways to fit more keywords into an existing draft.
A good search engine optimization plan can certainly do wonders for your business, but that doesn’t mean that the search for more keywords and phrases should trump everything else. Use common sense when adding them to your site, and you’ll get the result that’s good for all the parts of your online marketing plan.
E-commerce websites and search engine optimization go hand in hand, and so most owners of online stores are already very, very familiar with the most important keywords and phrases they need to use. One thing to keep in mind, however, is that SEO isn’t the only place on your e-commerce site where you can make use of keywords – they can also sit in product descriptions to help your customers find what they’re looking for more easily.
Why should that be important? Well, imagine that you are potential buyer who has a desperate need for a specific product. But, no matter how hard you try, you just can’t seem to remember what it’s called, what the brand name is, or how it differs from the one you had before (for example).
In each of these cases, the one thing that would help you out would be to search by keyword or product category. And although most e-commerce sites have these as options, more than a few have product information that is incomplete, outdated, or hard to access. These might seem like small mistakes, and they are, but over time they could end up costing you a substantial amount of money if a high number of visitors aren’t able to search your catalog.
Chances are, you’ve already devoted a lot of time and energy in the past to the study of keywords. But just as you want your site to be visible to search engines; it’s important that every product you sell is just as visible to your customers, too. If it’s been a while since you have updated the keywords on your product descriptions, make a point of going through them again soon. And if you have the kind of content management system that doesn’t currently allow for keyword searches, talk to us today about making your online store more profitable.
If you regularly read about what’s new in the world of online marketing, then you already know that social media can be a wonderful tool for bringing new customers to your business. There’s only one problem with that, though: The people who need it the most – small business owners and the self-employed – don’t have enough time to devote to it.
Simply put, you can’t just run a successful campaign on Facebook, Twitter, or LinkedIn and leave it on autopilot. To really make your mark takes a constant flow of fresh content and interesting ideas.
That doesn’t mean it’s impossible, though, or that you should give up on trying to find new customers through social media. Here are a handful of quick tips to help you make the most of the massive Internet trend of this social network marketing:
Stay on message. To find new customers, you have to create content that is attractive to new customers. Refrain from posting information only about your personal life, and look for details that potential buyers might be interested in.
Keep on task. By the same token, part of the reason so many business owners struggle with social media marketing is that they get distracted. As much as you want to see someone’s joke of the day, or vacation photos, save those for part of the day when you don’t need to be productive.
Set time limits. How long should you really be spending on social sites… at least as a marketer? Limit yourself to 15 or 20 min., and then move on to something else. That’s long enough to make some posts if you are following the first two tips.
Track the results. A lot of business owners tend to get very interested in social network marketing right around the moment they start to see results. Keep track of customers, visits to your website, and other success indicators, and you’ll have an easier time finding a few minutes to throw into the project.
Hire a team of social media marketing experts. If it seems like too much work for you to fit into your busy schedule, that doesn’t mean you have to miss out altogether. There are all kinds of social media marketing experts and contractors who can help you maintain your profiles and reach your business goals.
Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites Read the rest of this entry »