If you regularly read about what’s new in the world of online marketing, then you already know that social media can be a wonderful tool for bringing new customers to your business. There’s only one problem with that, though: The people who need it the most – small business owners and the self-employed – don’t have enough time to devote to it.
Simply put, you can’t just run a successful campaign on Facebook, Twitter, or LinkedIn and leave it on autopilot. To really make your mark takes a constant flow of fresh content and interesting ideas.
That doesn’t mean it’s impossible, though, or that you should give up on trying to find new customers through social media. Here are a handful of quick tips to help you make the most of the massive Internet trend of this social network marketing:
Stay on message. To find new customers, you have to create content that is attractive to new customers. Refrain from posting information only about your personal life, and look for details that potential buyers might be interested in.
Keep on task. By the same token, part of the reason so many business owners struggle with social media marketing is that they get distracted. As much as you want to see someone’s joke of the day, or vacation photos, save those for part of the day when you don’t need to be productive.
Set time limits. How long should you really be spending on social sites… at least as a marketer? Limit yourself to 15 or 20 min., and then move on to something else. That’s long enough to make some posts if you are following the first two tips.
Track the results. A lot of business owners tend to get very interested in social network marketing right around the moment they start to see results. Keep track of customers, visits to your website, and other success indicators, and you’ll have an easier time finding a few minutes to throw into the project.
Hire a team of social media marketing experts. If it seems like too much work for you to fit into your busy schedule, that doesn’t mean you have to miss out altogether. There are all kinds of social media marketing experts and contractors who can help you maintain your profiles and reach your business goals.
Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites Read the rest of this entry »