Search engine optimization campaigns are generally all about finding a higher rank on Google or Bing for an important keyword or key phrase. But, what if there was a way you could increase the profitability and return on investment from your SEO efforts without tweaking single keyword, or even thinking about them?
As luck would have it, there are actually three ways to do just that:
1. Inject more energy into your copywriting. It’s a well-known fact that people tend to buy for emotional reasons. Because of that, high-energy copywriting that encourages people to envision a better future and take action on it tends to outperform writing that “just states the facts.”
2. Give visitors a better user experience. Although lots of people might be finding your pages, how many of them are finding exactly what they’re looking for on the first click? Because that number is always likely to be less than 100%, it’s important to have a clear, simple navigation structure that they can follow to find other information resources on your site.
3. Offer more value than your competitors. Any time that you can give potential clients something your competitors can’t – in the form of lower prices, faster shipping, better customer service, or flat-out superior products – you’re going to have an easier time winning new business.
Of course, veteran online marketers will recognize that each of these three tips really comes down to conversion rate optimization – that is, getting more from every visit to your business website. While that might not fall strictly within the confines of search engine optimization, it is a necessary skill if you’re going to make the most of any search position.
Why not give them a try today and see how much more profitable you can be, even before you have moved farther up the search engine rankings?