The original iPad, when it was introduced by Steve Jobs, was called by some the “Jesus tablet” because of its miraculous properties. In the spirit of this idea, we can point out that some concepts of marketing must be followed religiously for an internet business to succeed.
Commandment Number One. Thou shalt tell the truth. No business, on the internet or off of it will survive very long if they do not offer an honest product or service, and stand behind that product or service.
Commandment Number Two. Thou shalt over deliver. The competition is brutal out there, and if you are not willing to go the extra step to give your customer what he wants, someone else will.
Commandment Number Three. Thou shalt listen to thy customers. Feed back and reviews are the best way to improve a business. Outside of yourself, no one knows your product like the people who have used it. Take their advice.
Commandment Number Four. Thou shalt adapt. The competition is not only brutal, but it is growing by the day. You have to always be on the lookout for new ways to attract customers.
Commandment Number Five. Thou shalt diversify. A business cannot afford to be stagnant, especially in e-commerce. When trends shift, so must you, or be left behind.
Commandment Number Six. Thou shalt be flexible.Offer your customers as many ways to work with you as you possibly can. Credit cards, Paypal, debit cards. One entrepreneur made a sale because he was willing to accept, and wait, for a check, while others had no way of coping with the demand.
Commandment Number Seven. Thou shalt live by the golden rule. Which is “Do unto others as you would have them do unto you.” Treat not only your customers, but your suppliers, your competitors and your staff or service providers with respect.
Commandment Number Eight. Thou shalt be fair. Even when life isn’t fair, if you want to stand out above the crowd, make sure your policies are fair and treat customers right.
Commandment Number Nine. Thou shalt remain educated. The internet and e-commerce change at lightening speeds, and the only ones who can survive in this business are the ones who always know about the latest development, who can spot new trends and use the information to their advantage.
Commandment Number Ten. Thou shalt act sooner rather than later.With these lightening speeds come lightening fast decisions. Once you have decided that an action has to be taken, take it. Innovation and adaptation are more critical in the internet world than anywhere.
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