The more you read about how to promote your website, what to do and not to do in link building, Facebook versus Google plus and all the other information that is out there, you can get sidetracked from your original mission of creating a successful website. Once you put those keys in the ignition, you want to drive from point A to point B safely, avoiding obstacles and not allowing distractions to get you in an accident. That’s how you really need to think about the progression of your website. All those distractions will continue to change as time goes by. If you get caught up in them and take your eyes off the road, you’ll never arrive at point B.
The first thing webmasters are concerned about once their websites go live is getting people to it. All the links you can build and social networking you do won’t prove fruitful if people don’t like what they find when they get there. Slapping up an optimized page is not long term planning. You want to ask yourself whether people will really like that page when they get there. Will they want to return to the website after seeing it? Would they want to recommend it to their friends? If you don’t know the answer to that question, then the answer is probably no. That means you need to figure out how to achieve it. If you monitor the bounce rate of that page as you make improvements to it, you’ll know you’re moving in the right direction. Certainly, if people are back clicking from the page instead of clicking a link on the page to arrive at another page on your website, you are chasing them away.
Take a good look at the websites that do it successfully for the same keywords you are pursuing. Are you missing something they offer? If so, find a way to do the same in an original fashion.
Sometimes the problems on your website aren’t obvious. You might think you’re doing everything right, but there are www and non-www versions of your site or you have a bunch of broken links. Remember that a website consists of much more than people see. The pieces that make your site perform well in search are in the code and often not displayed to visitors. Use tools like the W3C validator to identify issues and fix them. Fix or remove broken links. Resolve the www, non-www issue to one variation. Visit webmaster tools and address the html issues, server problems, 404 pages, etc. that you find there.
When you raise the standards of your site content, you’ll make it easier for social interaction to happen. Sharing junk on Facebook and Twitter won’t be very productive. When you arrive at point B, there will be plenty of time for sight seeing.
Theresa Happe works with BuyDomains.com where you can buy a url for any website niche.