How To Use The Results Of Google Analytics In SEO Campaigns By Megan Hunt

Google Analytics is a free tool which can be used to track information about your website visitors and how they interact with your site. You can also use it to monitor your keywords and determine whether or not your search engine optimisation campaign is successful. In this article we will explain how you can use the results of Google Analytics to improve your SEO campaigns.

Google Analytics is an invaluable tool which can be used to determine the success of an SEO campaign

Monitoring keywords

Keywords play an important role in all successful search engine optimisation campaigns. Your website’s Google analytics results will be able to tell you what keywords your visitors are typing into search engines to get to your website. This will help you identify whether your keywords are being optimised properly in your SEO campaign and whether you need to begin optimising new keyword searches, in line with those typed in by your visitors.

Webmasters will also be able to identify the keywords which drive the most traffic to their websites. This may not necessarily be the highest converting keywords. Look at the highest converting keywords and determine whether or not you are optimising them properly in your SEO campaign. Monitoring keywords is an essential part of determining the success of an SEO campaign and is easy to do using Google Analytics.

Driving traffic

Whilst you need to know which keywords your visitors are using to get to your website, you also need to examine which search engines are sending the most people to your website. If this is not the search engine that you would expect then you perhaps need to tailor your campaign so your website is indexed by that particular search engine. Many webmasters aim to target Google in their campaigns.

Google Analytics provides an in-depth report of your visitors enabling you find out things about them, such as where they are from and what browser they are using to view your website. Geography may play an important role in your search engine optimisation campaign so these results can be used to see if you are targeting specific geographical locations successfully. You should use this information to evaluate whether you can provide a better online experience for users from a particular area and find ways to engage with them on your website, in the hope that their visits will convert into sales.

Identifying trends

Google Analytics is an excellent tool to use for reviewing trends in organic traffic. Carrying this out will help you to evaluate your SEO performance over a chosen period of time. Webmasters should look to see if there is an upward trend in organic visitors and also check the proportion of new visitors. Effective search engine optimisations should aim to target new visitors, as well as returning visitors. One of the many advantages of Google Analytics is that you can choose to look at information between two dates, or examine a new report against an existing one. Webmasters should be looking at whether or not the information in the reports correlates with a new SEO campaign or changes that have been carried out on the website in order to make it more SEO friendly.

Use Google Analytics to find out how visitors are reaching your website and how many visits convert to sales


Google Analytics has proved itself to be an invaluable tool for webmasters when it comes to determining the success of an SEO campaign. Despite being free to use its features rival, if not exceed some of the paid analytical software available on the market today. It also has a user-friendly interface making it easy for webmasters to use and understand. If you are looking to monitor your company’s SEO campaign and make changes for the better, then there is no better analytical tool to use.

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By Megan Hunt, who recommends St Albans SEO Company – Distinctly Digital and Google Analytics in your SEO campaigns.

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