Archive for March 2013

5 Pay Per Click Management Mistake Every Online Entrepreneur Should Know by Deborah Dee

Selling goods online has never been easier today. Put your campaign on a good PPC platform, and you’ll get customers in no time. However, your campaign might cause you to lose money quickly if you don’t manage it properly. Unfortunately, many entrepreneurs make dangerous mistakes that turn their PPC campaign into constant “money eater”. Here are 5 pay per click management mistake every online entrepreneur should know:

Mistake #1 –Ignoring Long Tail Keywords Because Of Low Search Volume

If you are targeting only big keywords and ignoring long tail keywords altogether, then you might leave big money on the table. Most long tail keywords are actually buying keywords. Their low search volume indicates that only handful of people are searching very specific information about their problem. They are laser targeted, and if you ignore them, it means that you are ignoring big money maker potentials.

Mistake #2 –Shooting For the Number One Position

Most PPC advertisers think that number one position will bring them more clients to their website. This is partially true. Yes, it will give you a chance to get more customers coming to your website, but it will also make you lose money very quickly. The cost per click in #1 position will be very high. It means that if you are not selling high ticket product, you might not be able to get reasonable profit from your campaign. It is always good to aim for the middle position, such as #3 or #4. You’ll pay cheaper price per click, and you still get good number of customers coming to your website.

Mistake #3 –Relying Only On One Landing Page

If you want to do PPC successfully, you have to prepare multiple ad copies in your campaign. But, most advertisers neglect the importance of landing page. Your landing page has to be relevant with the ad copy that you put in your campaign. In other words, you have to prepare multiple landing pages as well. At least, you have to prepare different landing page with different headline for each ad that you place in your campaign.

Mistake #4 –Not Controlling What Your Affiliates Do

Don’t let your affiliates to become your number one competitor in PPC advertising. If you have an affiliate program, there will be a big number of affiliates that will promote your product using PPC advertising. And if you don’t control them, they can beat you in this platform. For instance, if you don’t prevent your affiliates from placing an ad with your company or product name in it, you will lose potential sales because many sales will go to your affiliates .Remember that people looking for your product name or company name are ready to buy your product.

Mistake #5 –Writing Ineffective Ad Copy

The purpose of your ad is to entice your potential customers so that they are interested to visit your landing page. And remember, each customer that you bring from your PPC ads is a paid customer, so you don’t want to waste your money by writing ineffective ad copy. Your ad headline must contain words that grab people’s attention, and grow their interest toward your product. Then, the ad copy should be able to make people to decide to visit your landing page. Lastly, your landing page should be able to entice people to take action.

Those pay per click management mistakes are common in most companies. Those mistakes are dangerous mistakes that can potentially thwart your investment in PPC quickly without much return. So, it is wise for you to avoid those mistakes and proceed in managing your PPC campaign with more caution.

About Author

Deborah Dee blogs and writes about SEO and online reputation related topics. She works as a freelance writer in one of the leading SEO companies in Irvine.

How To Use The Results Of Google Analytics In SEO Campaigns By Megan Hunt

Google Analytics is a free tool which can be used to track information about your website visitors and how they interact with your site. You can also use it to monitor your keywords and determine whether or not your search engine optimisation campaign is successful. In this article we will explain how you can use the results of Google Analytics to improve your SEO campaigns.

Google Analytics is an invaluable tool which can be used to determine the success of an SEO campaign

Monitoring keywords

Keywords play an important role in all successful search engine optimisation campaigns. Your website’s Google analytics results will be able to tell you what keywords your visitors are typing into search engines to get to your website. This will help you identify whether your keywords are being optimised properly in your SEO campaign and whether you need to begin optimising new keyword searches, in line with those typed in by your visitors.

Webmasters will also be able to identify the keywords which drive the most traffic to their websites. This may not necessarily be the highest converting keywords. Look at the highest converting keywords and determine whether or not you are optimising them properly in your SEO campaign. Monitoring keywords is an essential part of determining the success of an SEO campaign and is easy to do using Google Analytics.

Driving traffic

Whilst you need to know which keywords your visitors are using to get to your website, you also need to examine which search engines are sending the most people to your website. If this is not the search engine that you would expect then you perhaps need to tailor your campaign so your website is indexed by that particular search engine. Many webmasters aim to target Google in their campaigns.

Google Analytics provides an in-depth report of your visitors enabling you find out things about them, such as where they are from and what browser they are using to view your website. Geography may play an important role in your search engine optimisation campaign so these results can be used to see if you are targeting specific geographical locations successfully. You should use this information to evaluate whether you can provide a better online experience for users from a particular area and find ways to engage with them on your website, in the hope that their visits will convert into sales.

Identifying trends

Google Analytics is an excellent tool to use for reviewing trends in organic traffic. Carrying this out will help you to evaluate your SEO performance over a chosen period of time. Webmasters should look to see if there is an upward trend in organic visitors and also check the proportion of new visitors. Effective search engine optimisations should aim to target new visitors, as well as returning visitors. One of the many advantages of Google Analytics is that you can choose to look at information between two dates, or examine a new report against an existing one. Webmasters should be looking at whether or not the information in the reports correlates with a new SEO campaign or changes that have been carried out on the website in order to make it more SEO friendly.

Use Google Analytics to find out how visitors are reaching your website and how many visits convert to sales

Conclusion

Google Analytics has proved itself to be an invaluable tool for webmasters when it comes to determining the success of an SEO campaign. Despite being free to use its features rival, if not exceed some of the paid analytical software available on the market today. It also has a user-friendly interface making it easy for webmasters to use and understand. If you are looking to monitor your company’s SEO campaign and make changes for the better, then there is no better analytical tool to use.

Featured images:

By Megan Hunt, who recommends St Albans SEO Company – Distinctly Digital and Google Analytics in your SEO campaigns.

3 Ways to Improve Your Search Engine Optimization Campaign… Without Tweaking a Single Keyword

Search engine optimization campaigns are generally all about finding a higher rank on Google or Bing for an important keyword or key phrase. But, what if there was a way you could increase the profitability and return on investment from your SEO efforts without tweaking single keyword, or even thinking about them?

As luck would have it, there are actually three ways to do just that:

1. Inject more energy into your copywriting. It’s a well-known fact that people tend to buy for emotional reasons. Because of that, high-energy copywriting that encourages people to envision a better future and take action on it tends to outperform writing that “just states the facts.”

2. Give visitors a better user experience. Although lots of people might be finding your pages, how many of them are finding exactly what they’re looking for on the first click? Because that number is always likely to be less than 100%, it’s important to have a clear, simple navigation structure that they can follow to find other information resources on your site.

3. Offer more value than your competitors. Any time that you can give potential clients something your competitors can’t – in the form of lower prices, faster shipping, better customer service, or flat-out superior products – you’re going to have an easier time winning new business.

Of course, veteran online marketers will recognize that each of these three tips really comes down to conversion rate optimization – that is, getting more from every visit to your business website. While that might not fall strictly within the confines of search engine optimization, it is a necessary skill if you’re going to make the most of any search position.

Why not give them a try today and see how much more profitable you can be, even before you have moved farther up the search engine rankings?

Business Recognition Through Blogging

One of the first questions that potential clients often ask a business is where they can be found on the Internet. In the modern digital age, this is the preferred method by which most of the information about a business is gleaned. In turn, potential customers tend to shy away from businesses that do not have a strong web presence, as that can be seen as a sign they are not well established. Consequently, if the business does have a web presence, you can rest assured the potential customer will do their research and find out all they can.

Taking the Wrong Turn

One of the biggest mistakes a business can make when developing their web presence is to sound too disconnected from their customer base. Formulaic web content without a personal touch is easy to spot, and your customer will recognize it immediately. In turn, potential customers are sure to look elsewhere for a business that can take their needs into account throughout the transaction.

Many times potential customers report that they feel like they can’t trust a business that has general information that does not speak to them. They also tend to cite examples where they made purchases from these types of businesses and found there was no one that ever cared about helping them.

Engaging Content

One of the best ways to avoid this pitfall is to create custom content that is geared toward your target demographic and customer base. A well-written and engaging set of articles can be the difference from being seen as another run of the mill business or something special. Consequently, it is a great idea to have fresh and original content created in order to help brand yourself and engage your reader. This will definitely keep them coming back for more. Most businesses report that when they start offering something of value to their customer, beyond their product or service, they see a sharp rise in sales.

For instance, image you are selling a vacuum cleaner on the Internet and only have a website that lists all your vacuum cleaners and their prices. You might have even tossed in a section about how you are a family business or included a special five percent off coupon. This might generate some sales, but think how much better you could do with creative web content. Imagine creating an entire series of articles on quick cleaning tips, or ways to get your kids to clean up after themselves. Then at the bottom of this content you can create a link to your website where you can connect with a sale.

Starting a Blog

The best format that businesses have found to post this compelling and engaging content is on a blog. Your normal website will have all the foundational information about your business, including your products or services. However, your blog will be the place to let your potential customers hear the personal side of your business. You should be sure to speak directly to them and offer tips and information they will find useful, regardless of whether they buy your product or not.

This will create a relationship between you and the reader and will strengthen the bonds between you so that you will be the first one they come to when considering a purchase. Additionally, you will likely have your engaging blog posts shared on social media. People who get value out of quality content tend to share it, and you can use this to your advantage to get free marketing. 

Valerie Mellema is the owner of Words You Want and has over 7 years experience in the SEO writing industry. Read about what Words You Want has to offer and learn some great content marketing tips at http://blog.wordsyouwant.com

Social Media Street Smarts

Social networking sites made people’s lives more transparent and visible to the world. A lot of people use social media to show off and boast a little. It is like a vanity fair of the modern world.

If you think that burglars don’t use social media, you’re mistaken. Some of the burglars track down people’s profiles on Facebook and Twitter in order to see what pictures and statuses they post. Tweeting about your new BMW or a holiday on the Bahamas might be not a good idea. The burglar may get this information and break into your house when you’re gone. Better keep your travel plans private, don’t announce them to the world.

Social media poses a lot of privacy concerns by putting people’s lives on a display and modifying the privacy settings. A simple status update, a new Instagram picture or a check-in update on Foursquare can put your home security at risk. Posting your holiday pictures from Italy or any other country would only mean that your home is open for burglars. The worst part is that a lot of people use Foursquare and have no idea that their location is publicly available.

What can you do?

Burglars normally do their homework. First of all, they choose the house and monitor it for a while, they try getting as much information as they can about you and your habits. You should pay attention to your social media activity and follow some simple rules:

  • If you’re going on a trip for a couple of days or even weeks, don’t say that on Facebook and Twitter. Keep it a secret and let only your close friends know about your travel plans, otherwise burglars may know when you’re leaving and if anyone is staying at your apartment while you’re away;
  • Don’t indicate your exact address and phone number on your profiles;
  • Only your friends should see your profile updates. Check your Facebook settings and change you privacy from ‘public’ to ‘private.’ Your statuses should not be visible to general public;
  • Be wise about your online friends. Don’t add strangers to your friends list. You never know who they really are;
  • If you bought an expensive TV or an antique vase, uploading a picture of your newly purchased expensive things would only attract attention of criminals. If they know what to look for in your house, they would break in faster and leave the house as soon as they can. Burglar alarm would not help you in this case;
  • Some people cannot spend a day without posting a new status. That’s why you should stop indicating your every move online.

Think twice before you post your location on Twitter as criminals might use this information against you. Burglars look for easy targets and social media gives them carte blanche. Posts, pictures and daily updates may seem harmless to you and valuable for someone who’s planning on breaking into your apartment. Don’t forget to update your home security system before you travel next time.

Guest post by contributing author Richard O., working together with securitychoice.com.