E-commerce websites and search engine optimization go hand in hand, and so most owners of online stores are already very, very familiar with the most important keywords and phrases they need to use. One thing to keep in mind, however, is that SEO isn’t the only place on your e-commerce site where you can make use of keywords – they can also sit in product descriptions to help your customers find what they’re looking for more easily.
Why should that be important? Well, imagine that you are potential buyer who has a desperate need for a specific product. But, no matter how hard you try, you just can’t seem to remember what it’s called, what the brand name is, or how it differs from the one you had before (for example).
In each of these cases, the one thing that would help you out would be to search by keyword or product category. And although most e-commerce sites have these as options, more than a few have product information that is incomplete, outdated, or hard to access. These might seem like small mistakes, and they are, but over time they could end up costing you a substantial amount of money if a high number of visitors aren’t able to search your catalog.
Chances are, you’ve already devoted a lot of time and energy in the past to the study of keywords. But just as you want your site to be visible to search engines; it’s important that every product you sell is just as visible to your customers, too. If it’s been a while since you have updated the keywords on your product descriptions, make a point of going through them again soon. And if you have the kind of content management system that doesn’t currently allow for keyword searches, talk to us today about making your online store more profitable.